Urban Collective is a lifestyle brand on a mission. To bring you the best up and coming designers from the bubbling creative corners of the world. Oh My was tasked with delivering this idea in form, function and communication for all their channels.

We developed Canvas. A design system that also served as a whole philosophy for the brand. They were supposed to be the canvas for which their collaborative artists could put their creativity. The products were always made to be in focus along with the stories of their creation.