We got the opportunity to be part of creating a whole new beer brand right from the very start, and people – we dove right into hops, barley and the love of brewing.

We created a brand that’s bursting with attitude and that’s constantly challenging the business by being smart, nerdy, playful, rebellious and fun. We’re keeping bartenders curious and beer fanatics pleased.

This is how we did it.

Our philosophy brewed together with the idea that the perfect brand design should be innovative, flexible, fun and fresh, which lead us to create a design that focuses as much on the concept philosophy as on the product itself.