Härnösands Kommun approached Oh My for a campaign to deliver the message that they were subsidising public transport. At the same time they were very keen to also put the public workers responsible for this initiative at the forefront.

We at Oh My embraced the challenge and delivered an unorthodox campaign that took a humourus look at the struggles of being in public office. With the insight that people often take public work for granted and don’t appreciate the struggle of civil servants, we wanted to portray that everyday uphill battle while at the same time market local public transport.

In the campaign, we follow Johanna who has the task of delivering the great news that public transport is being massively subsidised while at the same time being responsible for the city keeping their public budget.

Bus passes broke all sales records for Härnösand Kommun. But it did not only get the message across. It was one of the city’s most engaging campaigns ever, garnering a lot of attention and interaction with its story driven narrative on social media.